Strategy and creative direction for new strategies and creative storytelling. Forging the “firsts” at many companies.
Creative direction. Increase awareness. Targeting millennials in cities with the highest dig-in rates.
Strategy, creative direction, branding and content for retail point-of-purchase signage (shelf danglers, aisle violators and tabletop tents). Retail partnership with HomeDepot to prominently display safety marketing near shovels, contractor help desk, equipment rentals and at the register during National Safe Digging Month (April).
Strategy and Creative Direction. Full car wrap for fleet vehicles responsible for locating and marking underground lines.
Strategy and cross-functional leadership. Launched the 811 retail pilot in 25 Home Deport stores .and planning multiple in-store safety events. Reached more than 120,000 customers and reduced third-party dig-ins by 156%. Developed a new company standard