Content and creative direction. Specification sheet.
Content and Creative Direction. Created the company’s first ever software product overview video. Captured the value proposition and distilled down the sophistication of the software and controls platform.
Content and Creative Direction. Coordination with software development team on demo videos and creation of sales deck.
Content and creative direction. Technical specification sheet.
Strategy and execution. Media partnership with Greentech Media to develop a new solution category and marketing strategy. Co-hosted webinar with customer case study. Digital media and display ads.
Developed with software development team (no product manager). Creative agency is Rule of Three.