Art direction, branding, and content for a bill insert with 12 required compliance messages. Improved customer understanding which resulted in an increase in clarity of information ranking of 70% for residential customers and 80% for business customers.
Strategy, creative direction, branding and content for integrated campaign targeting the agricultural segment. Direct mail, print, digital and ads.
Strategy, copy, content and creative direction for web presence for all gas safety information. Targeted towards residential customers, schools, farmers and contractors.
Strategy, creative direction and content for three times yearly gas compliance email campaign. High performing emails (from 30% to 62% vs. company’s average 19% open rate).
Strategy, creative direction and content for integrated campaign targeting schools in the service territory.
Strategy, creative direction and content for a self-mailing work safety poster targeting contractors, plumbers and landscapers.
Won the PRNews CSR Awards 2016 for Stakeholder Engagement for PG&E’s 811 Call Before you Dig. Award submission was inclusive of media work done by Nick Stimmel and advertising by Libby O’Connell. Creative agency is Studio19.